May 11, 2015

The Chichia Collection

Chichia is a London based brand started by Christine Mhando and currently is my new fave. Christine is showcasing the diversity of the true African aesthetic. The Chichia ready to wear range is an amalgamation of both continents and cultures from which the designer was born and raised. The label’s signature transpires from the artful application of the “Khanga”, a traditional east African cotton printed fabric used by local women as wraps.While most of her pieces are made in Tanzania, there are a few made in the UK where the designer resides. I'm surely about to buy the whole collection for myself.

Chichia goes from strength to strength as an international African brand that modernises and transforms traditional East African textiles into stylish, contemporary and considered fashionable attire. I live for it.

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